Retail Foot Traffic Counter
Manually record store visitors.
Tap, click or press Space to keep count.
Tap anywhere inside or press Space
How the Retail Foot Traffic Counter Works
The Retail Foot Traffic Counter records each shopper who enters the store and groups the counts by hour and day. Pairing foot traffic with the number of sales gives the store's conversion rate.
- Count at the entrance: Tap once for each shopper entering. Skip staff and delivery drivers.
- Count groups correctly: Tap once per buying group or once per person, and keep the rule the same every day.
- Enter sales: Type in the number of transactions from the till at the end of the day.
- Read conversion: The tool shows foot traffic, sales and conversion rate.
Retail Foot Traffic Counter Formula
The Retail Foot Traffic Counter conversion rate equals the number of transactions divided by foot traffic, multiplied by 100.
- Transactions
- Sales receipts for the period
- Visitors
- Shoppers counted entering
- Revenue
- Total sales value
Example: A shop counts 640 visitors and makes 128 sales worth $5,120. Conversion = 128 ÷ 640 × 100 = 20%. Sales per visitor = $8.00.
Retail Foot Traffic Counter Reference Table
The Retail Foot Traffic Counter conversion table shows sales at different conversion rates for 500 visitors.
| Conversion rate | Transactions | Revenue at $40 average sale | Revenue at €25 average sale |
|---|---|---|---|
| 10% | 50 | $2,000 | €1,250 |
| 15% | 75 | $3,000 | €1,875 |
| 20% | 100 | $4,000 | €2,500 |
| 25% | 125 | $5,000 | €3,125 |
| 30% | 150 | $6,000 | €3,750 |
| 40% | 200 | $8,000 | €5,000 |
About the Retail Foot Traffic Counter
A Retail Foot Traffic Counter is a manual visitor counter for shops that measures how many people enter. Foot traffic is the starting point for conversion analysis.
Sales alone hide lost opportunities. A shop with flat sales and rising foot traffic has a conversion problem, while a shop with flat sales and falling foot traffic has a footfall problem.
Ways to Use the Retail Foot Traffic Counter
There are 5 main uses of the Retail Foot Traffic Counter, including conversion tracking and staff rostering.
- Conversion tracking: Managers measure the share of visitors who buy.
- Staff rostering: Shops schedule staff for peak traffic hours.
- Window display tests: Teams compare foot traffic before and after a display change.
- Lease reviews: Owners compare footfall between store locations.
- Promotion results: Shops count visitors during a sale versus a normal week.
Tool Details
- Category
- Crowd & Traffic
- Controls
- Taps and keys
- Input Support
- Touch, Pen, Mouse, Keys
- Offline Ready
- On your device